One thing I love about DSLR (Digital Single Lens Reflex) Cameras is that you can easily change out the lens to bring a different look to your images.  Wide angle lens are perfect for taking in the vast beauty of a landscape.  And a prime lens (fixed lens that does not move) is the ideal lens to have in low light situations.  And a zoom lens is a must have if you are a sports photographer on the sidelines of the all important football game.

So how does one go about buying a good lens?

First, you need to consider the type of photography you are going to be doing.  What do you love to photograph the most?  Perhaps you love capturing your kids that are always on the move, than a prime lens might be the best option.  Or perhaps you love getting in close and capturing a bee as it explores the pollen in your garden, than you’ll want a macro lens.  As I mentioned before, wide angles are good for capturing landscapes.  Whatever you capture, there is a lens for you.

Once you determine the type of lens you need, it’s a good idea to do some research first.  Make sure the lens is compatible with your type of camera.  For example, I have a cropped sensor DSLR and so a lens meant for a full sensor camera would not be an ideal lens for me.  Once you have narrowed down your lens choices, it’s a good idea to read some reviews from others who have purchased the same lens.  I find Amazon to be a great place to get a wide variety of reviews.  You can also check out sites such as Digital Photography Review which does a very thorough job on putting lens through the paces. 

Another big factor when purchasing a lens is price.  Lenses can range in price from $99 to well past $25,000.  Yes, I did say well past $25,000. That was no typo!  So it’s a good idea to shop around.  And you can do that locally or online.  Don’t forget to check the manufacturer websites for any Rebates they may be offering.  Another strategy would be to attend a Photography Expo like Imaging USA or WPPI.  Many times Lenses Companies will have booths set up and offer some pretty good deals.

Another purchase option would be to buy used. Many photographers buy new lenses and then rarely use them. next thing you know they are offering them up for sale. You can also check out eBay for used lenses. I have purchased a few over the years and have gotten some good deals. But do your research on the seller before committing to buy.

But I have to say the best advice I could give anyone looking to purchase a new lens.  Rent before you purchase.  This is a great way to test out a lens before you commit your hard earned dollars to a pricy lens.  And there are many places to rent from.  If you live in a metropolis area, check out your local camera stores, you just may find a few that rent out gear.  Or if you are like me and live in a rural area, you probably won’t find a local companies to rent from.  But there are plenty to choose from online.

Some of the more popular ones are BorrowLenses, LensRentals, and LensProToGo to name a few.  Personally, I like the service and quality from LensRentals.  They have a wide range of camera gear you can rent and their prices are pretty reasonable.  And don’t forget to check for Coupon Codes.  Oh yes, they do offer coupon codes on lens rentals.  For example, I am a member of Professional Photographers of America and enjoy a 6% discount when checking out at LensRentals. 

So what lens are you lusting after these days?